Trades are amazing. Trade enables you to optimise your endowed portfolio. That is you can change what you have, your initial endowment, into something you like more. We can describe business models as a series of transactions. A recursive transactional algorithm that reliably grows the value of our portfolio of possessions and beliefs about reality. Well, we can but then we have to get rid of some old paradigms. Or, actually just the one.
The value chain.
Here is what trade (transaction) analytics will look like when we’re done. See how awfully simple the third column is.
|Customers||Future, historic and current trading agents who have a proclivity for paying you money.||Some Traders|
|Suppliers||Inverse customers somehow.||More Traders|
|Consumers||Customers that aren’t suppliers themselves, i.e. agents without subsequent external transactions.||Traders|
|Producers||Suppliers that aren’t customers.||Traders|
|Customer Jobs||Expected subsequent external and internal transactions following this particular transaction.||Internal Trades|
|Supplier Jobs||Expected external and internal transactions preceding this particular transaction.||Trades|
|Manufacturing||Transactions that trade some inputs for some outputs.||Internal trade|
|Marketing||Transactions where the demand is beliefs||Trade|
|Resources||Output of some transactions intended as inputs for internal and external transactions||Stock of trading inputs|
|Channels||Transactions that change space and time dimensions of resources||Trade|
|Revenue||Output of transactions with customers||Value of Trade outcomes|
|Costs||Difference in Input for transactions||Historic Value of trade inputs|
|Employees||Suppliers of work||Traders|
|Banks||Supplier of loans||Traders|
|Shareholders||Supplier of capital||Traders|
|Public||Supplier of Licence to Operate||Traders|
|Taxes||Supplier of Government||Trades|