| Route | Direct | Indirect |
| How do you know us | Advertisement | Reference |
| Frame | Psychological | Sociological |
| Where to put | Media Placements | Seeding |
| Tactics | Big push | Launch and Learn |
| Directional | One way | Three way |
| SEA | SEO | |
| Vector | Promotion | Product, Place, Viral Promotion |
| Audience | Segments | Connectors |
| Type of interaction | Storytelling | Third party conversations |
| Closing | Shop | Affiliates |
| Conversion | Buying | Recommendation |
| Visibility | Visible | Becoming visible |
| Targeted | Almost none | Fuzzy |
| Adaptability message | None | Evolutionary |
| Often | One time | Span of time |
| Creative | Consistency | Flexibility |
| Whachammacallit? | Advertising | Referalising, Proselytising |
False paradox
30/01/2010 by Leave a Comment
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